What should a new camping gear brand do with unused UGC videos?
Unused user generated content for a new camping gear brand sits in folders because posting it only on your small social profile generates very little traffic. Hiring an agency to manage your video library will drain your limited launch budget. Instead, take those sleeping bag reviews and tent unboxings and multiply them across a network of organic brand pages.
in one network
from your videos
go live
Camping gear brand, launch stage: UGC sits unused in a folder.
The problem of sitting on valuable customer videos
When you launched your camping gear brand, you asked early customers and friends to film unboxings and campsite tests. You received dozens of great UGC clips. You posted a few on your main Instagram account, but they got barely any views. Now you have a folder full of authentic product videos just sitting on your hard drive doing nothing for your business.
Why posting occasionally on your main profile fails
You try posting a customer video once a week on your brand profile, hoping the algorithm will finally pick it up. But without a massive pre existing follower base, your posts stall out. Letting great UGC sit unused is a missed opportunity when your startup desperately needs social proof and traffic to generate sales.
Open uping UGC value with a managed content network
You open up the full value of your UGC with a managed content network. A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. Keep in mind that running multiple automated accounts violates platform terms, so some pages get banned and TIDE replaces them.
What to send your provider to activate your UGC
Send your provider your entire folder of unused customer videos, unboxings, and backyard gear tests. The provider takes these authentic clips and distributes them across a vast network of satellite pages. This transforms your dormant video archive into a powerful, automated engine that drives consistent organic traffic to your store.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on camping gear |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for camping gear counts.
Launch stage camping brands turn unused UGC into revenue by multiplying customer video distribution across a managed organic network.
Put your products on 50 pages.
Tell us what your camping gear brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Do low production customer videos work well in the network?
Raw, unpolished UGC actually performs better on organic pages because it looks authentic to viewers.
Can we reuse UGC that we already ran as ads?
Yes, old ad creatives make fantastic content for organic satellite pages.
How many UGC clips do we need to start?
Even ten to fifteen clips are enough to begin populating your first batch of organic pages.