Why isn't my activewear agency delivering results?
Agencies often fail because they are restricted by your main account's reach and standard ad auctions. To get better results, you need to expand your presence. A managed content network acts as a force multiplier for your agency. It floods social media with your brand's content, creating organic demand that makes your agency's paid campaigns work much more effectively.
in one network
from your videos
go live
Activewear brand, launch stage: the agency isn't delivering.
Why agencies struggle with early brands
Agencies usually focus on paid ads. If those ads aren't hitting, it is often because there is not enough organic awareness for your brand. If people don't recognize you, they won't click your ads, no matter how good the agency is. You are asking them to do too much with too little. You need to prime the market before the ads run. The agency needs more organic demand to work with, or they will always be battling a high cost per click and low conversion.
How a network boosts agency performance
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This creates a constant stream of brand awareness. Your agency can then target the audience that has already seen your content, which is much cheaper and more effective than cold-targeting.
What to send a provider to start
Coordinate with your agency to get their best-performing ad creatives. Send these assets to your managed content network provider. Your agency should be thrilled that you are finding a way to increase the top-of-funnel awareness for their ads. Provide the provider with tracking links that clearly show conversions, so the agency can see how the organic traffic is helping their paid metrics. This builds a much stronger, more collaborative relationship where everyone is focused on the same growth goals.
Efficient results through collaboration
This strategy costs about the cost of one marketing hire and makes your entire marketing spend more efficient. While running automated networks carries risks like account bans, a professional provider handles this by replacing accounts to keep your reach stable. This ensures your agency has a constant flow of prospects. It is the best way to fix poor agency performance, not by firing them, but by giving them the organic infrastructure they need to succeed and deliver the revenue you need.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on activewear |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for activewear counts.
Improve agency results by using a managed content network to generate organic demand, making your agency's paid campaigns work much better.
Put your products on 50 pages.
Tell us what your activewear brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I tell my agency about this?
Yes. Collaboration is key. Explain that this is a way to boost their performance by increasing organic brand awareness before the ads run.
Will this take budget away from my agency?
It replaces some of the budget you would have spent on low-performing ads, making your overall marketing spend more efficient.
Can the agency manage the network?
Generally, no. A managed content network is a specialized infrastructure that is best run by a dedicated provider like TIDE.